Frequently Asked Questions
Carl Jung’s archetypes are symbols or universal patterns present in the collective unconscious of all humans. They are innate and inherited, shaping our thoughts, feelings, and behaviors.
Brand Archetypes is a system of the psyche, like mental shortcuts designed to help brands and branding professionals quickly understand an organization’s personality and make its communication with customers more efficient and effective. Since 2012, Lytron, our strategic agency, has incorporated the Archetypes system into our methodology, which includes a complete process with a practical format to activate the archetypes in your brand and build a successful company.
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